Concept

The daily newspaper of the Light+Building show
The Frankfurt Daily is the only official, daily updated, communication medium providing visitors and exhibitors with live coverage from the Light + Building show.
The Frankfurt Daily appears hot off the presses each morning throughout the fair. It is handed out at the entrances, delivered to each booth, and available even for breakfast reading in Frankfurt hotels.


Editorial contents

Throughout the show, the daily-changing sleeve section brings readers the latest business reports. This is where important new products are presented, along with short interviews, industry news, trends and background information.
Since the Light + Building is an international trade fair, all the texts of the Frankfurt Daily appear in English as well as German.
On average, each trade visitor spends 1.8 days at the fair. To make sure, then, that all articles reach all visitors, every article appears in every issue of the Frankfurt Daily. Authoritative and concise reports combined with a clear, subject-oriented layout ensure that visitors can peruse, read and digest the wealth of available information swiftly and without effort.
New each day and invariably up-to-date, the Frankfurt Daily reports on events unfolding in and around the fair, detects trends, delivers prognoses, and comes up with the scoop on all the brand-new products unveiled at the show about which nothing could be learned in advance.

Tailored to the needs of visitors

The Frankfurt Daily is tailored intelligently to the needs of Light + Building visitors. It helps with orientation and guides visitors through the myriad of products and services on display in the exhibition halls. It highlights, and points visitors towards, the outstanding new products, the most interesting events, the great brands and innovators, and the presentations of major importance.





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